Our 10th Annual Marketing Survey by Digital Commerce 360 and Bizrate Insights, conducted in May, involved 977 online shoppers and highlighted the varying impact of marketing strategies across different age groups. For example, younger shoppers prefer social media-based marketing, with 56% finding it influential, compared to 29% of 40-54-year-olds and 8% of those 65 and older.
Download today and uncover shopper attention and purchasing behavior in retailer messaging. Learn how consumers of different generations engage and respond to marketing.
Here’s a peek at a few Key Takeaways:
- 37% of online shoppers surveyed said general email influenced their shopping habits
- 41% of shoppers said that receiving personalized emails with offers for previously viewed items now on sale influenced their purchasing decisions
- 34% of shoppers said marketing efforts on social channels had an impact on their buying habits
- 56% of participants aged 18-29 find social media marketing influential, much higher than the 29% of shoppers aged 40-54 and 8% of those 65 and older
- 30% of shoppers stated that they occasionally notice advertisements from other retailers through retail media networks, which influence their purchasing behavior
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