Toymaker Hasbro Inc. has launched a re-design of Hasbro.com that features a new gift-finder with suggestions based on age, toy category and approximate retail price; video demonstration technology from Vendaria Inc.; and new search results that link to retail sites where Hasbro products can be purchased. When Hasbro approached us with their linking program, we instantly knew it would be a win-win collaboration for us, them and consumers, said Greg Ahearn, vice president of marketing for ToysRUs.com.

Hasbro will use Vendaria’s video product demonstration technology to highlight features of 23 new products trough the holiday shopping season, including Furreal Friends, Star Wars R2-D2 Interactive, Astromech Droid, Queasy Bake Oven and selected products from the Beyblade, G.I. Joe, Transformers Playskool, Milton Bradley and Parker Brothers brands.

Hasbro has developed a large and diverse online consumer base and we see the Internet as an important tool to complement traditional marketing initiatives, said Ed Kriete, Hasbro’s vice president of integrated marketing services. Hasbro’s web sites are designed to appeal to consumers of all ages and interests. We offer consumers a more interactive and dynamic way to research products through enhanced product details, photography and online product demonstrations.

The video demonstrations will be available at hasbro.com as well as at ToysRUs.com.