Charts & Data | Digital Commerce 360 https://www.digitalcommerce360.com/type/charts-data/ Your source for ecommerce news, analysis and research Tue, 30 Jul 2024 21:17:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://www.digitalcommerce360.com/wp-content/uploads/2022/10/cropped-2022-DC360-favicon-d-32x32.png Charts & Data | Digital Commerce 360 https://www.digitalcommerce360.com/type/charts-data/ 32 32 B2B distributor ecommerce sales are inconsistent so far in 2024 https://www.digitalcommerce360.com/2024/07/30/b2b-distributor-ecommerce-sales-through-may-infographic/ Tue, 30 Jul 2024 19:26:29 +0000 https://www.digitalcommerce360.com/?p=1326177 B2B distributor sales are struggling to grow so far this year. In May, the sales of merchant wholesalers — except manufacturers’ sales branches and offices — totaled $666.7 billion. That’s up 0.4% from $654.3 billion in May 2023. And seasonally adjusted U.S. wholesale sales rose 0.7% in the first five months of 2024 compared to […]

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]]> B2B distributor sales are struggling to grow so far this year.

In May, the sales of merchant wholesalers — except manufacturers’ sales branches and offices — totaled $666.7 billion. That’s up 0.4% from $654.3 billion in May 2023. And seasonally adjusted U.S. wholesale sales rose 0.7% in the first five months of 2024 compared to the same period in 2023, after declining 1.6% for 2023, according to the U.S. Census Bureau.

But for B2B distributors and ecommerce sales, the story thus far this year is a tale of uneven growth. While it may be a fat city in one vertical, times are leaner in others.

Through the first five months of the year, monthly sales of merchant wholesalers, except manufacturers’ sales branches and offices, totaled $3.223 trillion. That compares with $3.299 trillion in January through May 2023, according to the Department of Commerce.

Government data for the monthly sales from distributors and wholesalers trails the calendar by two months, meaning the U.S. Department of Commerce only now just released data for May.

B2B distributor ecommerce sales

Most big public B2B distributors in 2024 are following a common theme of softer sales due to weaker performance in manufacturing productivity and slower overall economic activity.

But some are reporting stronger sales. A case in point is Global Industrial.

Global Industrial Co. started its 2024 fiscal year on a positive note, growing net sales year over year. Global Industrial revenue was $323.4 million for the first quarter ended March 31. That’s an 18.1% increase over $237.8 million in Q1 2023.

Ecommerce sales were particularly strong, the distributor said, even as the industry faced continued economic challenges.

Executives were optimistic about growth potential going forward.

“The industrial distribution market remains highly fragmented, and we have numerous opportunities for growth as we drive sales enablement across our channels, expand current relationships and acquire new customers,” outgoing CEO Berry Litwin told investors.

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]]> Experience is everything for B2B buyers https://www.digitalcommerce360.com/2024/07/23/b2b-buyer-experience-sana-commerce-infographic/ Tue, 23 Jul 2024 19:43:53 +0000 https://www.digitalcommerce360.com/?p=1325910 B2B buyers are making purchases online more than ever before, according to the 2024 B2B Buyer Report from Sana Commerce, and their experience determines their decision-making. Two out of three B2B buyers prefer to place their orders online through suppliers’ websites, and 79% prefer to place repeat orders online. B2B ecommerce has even become the […]

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]]> B2B buyers are making purchases online more than ever before, according to the 2024 B2B Buyer Report from Sana Commerce, and their experience determines their decision-making.

Two out of three B2B buyers prefer to place their orders online through suppliers’ websites, and 79% prefer to place repeat orders online. B2B ecommerce has even become the norm for complex and high-value orders. 58% of B2B buyers want to conduct these transactions online, Sana Commerce survey data of 1,000 buyers shows.

But even though B2B online buying has entered the mainstream, B2B sellers are facing a big threat: Too many buyers are having a bad experience with B2B web stores. And buyers are willing to jump ship because of it. The Sana Commerce survey revealed that 74% of B2B buyers said they would switch suppliers if another B2B web store offered a better experience. This issue is particularly pronounced for U.S. buyers, where the percentage spikes to 91%.

Key findings about the B2B buyer experience from Sana Commerce:

  • 84% of B2B buyers believe that an easy and accurate online web store experience is important.
  • 79% of B2B buyers prefer to place repeat orders online.
  • 58% of buyers prefer placing complex orders online.
  • Almost 9 in 10 (87%) B2B buyers believe that a bad buying experience impacts their relationship with the supplier.

“In the last two years, B2B buyers have advanced their adoption of e-commerce in B2B sales to the point that offline sales are now in a fringe minority,” according to the survey.

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]]> Amazon rivals avoid direct competition with Prime Day https://www.digitalcommerce360.com/2024/07/17/amazon-prime-day-competition-target-walmart/ Wed, 17 Jul 2024 17:34:10 +0000 https://www.digitalcommerce360.com/?p=1325620 More retailers offered Prime Day sales this year compared to last year, but ecommerce companies weren’t as keen to direct competition with Amazon.com Inc.’s bespoke shopping holiday. Among a panel of 100 online retailers from Digital Commerce 360’s Top 1000 Database, more retailers offered Father’s Day promotions in early June than offered site-wide sales to […]

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]]> More retailers offered Prime Day sales this year compared to last year, but ecommerce companies weren’t as keen to direct competition with Amazon.com Inc.’s bespoke shopping holiday. Among a panel of 100 online retailers from Digital Commerce 360’s Top 1000 Database, more retailers offered Father’s Day promotions in early June than offered site-wide sales to compete with Amazon’s Prime Day on Tuesday.

Amazon, which is the top retailer in the Top 1000, started its member-only summer shopping holiday back in 2015, and many retailers over the years have joined the ecommerce bonanza by offering their own sales — with many returning again this year. However, two of Amazon’s largest competitors, Walmart Inc. (No. 2) and Target Corp. (No. 5), both held more subdued sales this year.

The Top 1000 ranks North America’s largest online retailers by their annual web sales.

Prime Day competition from Walmart and Target

Last year, Walmart and Target held big, branded sales during the Prime Day sales week, offering members of its loyalty programs discounts on a wide variety of items.

This year, Walmart held a Walmart+ Week in mid-June, and Target’s Circle Week sale took place the week before Prime Day. Both retailers still offered deals on their homepages on Tuesday, the first of the Prime Day sales event, but neither branded their promotions in ways that overtly compete with Amazon.

Still, 77% of the retailers in the Digital Commerce 360 panel ran promotions on Tuesday. That’s up from 69% in early June and even above the 75% running on last year’s first day of the Prime Day sales event — also a Tuesday. However, retailers offered smaller homepage discounts, down to a minimum of 6% compared to a 10% minimum discount during the control period. The median smallest discount on the homepage also shrank, down to 20% from 25% during the control.

Of those running promotions, more offered percentage-off discounts during the first day of the Prime Day sales event compared to the control period — 85.5% of retailers offering promotions discounted by percentages compared to 72.7% during the control. Free shipping, a hallmark of Amazon’s Prime membership, was also touted a lot on Prime Day, with 15.8% of retailers offering promotions mentioning it as part of a sale compared to just 4.5% the month before.

Prime time promotions

Of retailers running promotions in Digital Commerce 360’s panel, 22.1% offered large site-wide promotions to compete with Amazon. Last year, 29.3% of the same panel offered competing promotions. For example, Target was running a simple “2-day deals” promotion, a slight nod to Amazon’s big sale, but with much less fanfare. Similarly, Walmart pushed its membership program, but deals on its front page were much the same as they were during the control period.

Still, other retailers did aim to take on Amazon. The Gap Inc. (No. 20) returned to its Gap Day promotion, which it didn’t run during last year’s Prime Day event, with a blanket 50% off promotion. Designer Brands (No. 72) used its DSW.com to poke fun at Amazon, noting that it was a “Prime time to become a VIP member” to get a 20% discount.

During the first day of the Prime Day event, the Prime-adjacent sales were the most popular framing, but many more retailers were pushing Father’s Day sales during the control period. This holds steady from last year, when many more retailers published 4th of July deals than competed with Prime Day.

Last year’s control period was after Father’s Day and before the 4th. This year’s was before both.

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]]> Ecommerce investment plans are large even when staff is lean https://www.digitalcommerce360.com/2024/07/16/ecommerce-investment-retailers-cbm-infographic/ Tue, 16 Jul 2024 19:59:24 +0000 https://www.digitalcommerce360.com/?p=1325591 Ecommerce executives at retailing and consumer brand manufacturing companies are, in general, conducting their online retailing organizations with lean staffing and plenty of challenges ahead. But they also are continuing to invest in ecommerce, according to a new survey of 300 online retail executives from ecommerce and marketplace services provider Pattern. The survey finds that […]

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]]> Ecommerce executives at retailing and consumer brand manufacturing companies are, in general, conducting their online retailing organizations with lean staffing and plenty of challenges ahead.

But they also are continuing to invest in ecommerce, according to a new survey of 300 online retail executives from ecommerce and marketplace services provider Pattern.

The survey finds that executives plan to increase their financial investment in ecommerce by an average of 16% over the next 6-12 months, with 25% of organizations reporting a planned increase of 31%-98%. According to Pattern, just 6% of executives surveyed plan to decrease their overall financial investment during the same period.

Retailers continue ecommerce investment through challenges

Other findings include:

  • 58% of executives plan to increase their investment in product imagery, video, and copy for online listings.
  • 51% plan to increase their investment in influencer marketing.
  • 43% are set to increase their investment in branding and packaging.
  • 41% are upping their financial commitment to product design.

Despite increasing their investment in ecommerce, retailing and consumer brand manufacturing companies also face challenges.

Among them:

  • 1 in 3 executives say rising shipping costs and an inability to maintain inventory levels are key impediments to their growth.
  • 1 in 4 brand leaders are struggling to get unauthorized sellers and distributors under control.
  • 1 in 4 also say an inability to expand to new channels and marketplaces is stymying their growth.

Every brand is more successful when they can make data-driven decisions, but brands have historically not had access to good data on what’s impacting their peers and how they’re planning for the future,” says Pattern chief revenue officer John LeBaron.

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]]> June online grocery sales grow as fulfillment methods get more use https://www.digitalcommerce360.com/article/monthly-online-grocery-sales/ Tue, 16 Jul 2024 14:00:46 +0000 https://www.digitalcommerce360.com/?post_type=article&p=1324100 Online grocery sales in June 2024 grew in two of the three segments tracked in the monthly Brick Meets Click and Mercatus Grocery Shopping Survey. Brick Meets Click and Mercatus define the three receiving methods for online grocery sales as: Delivery: Includes orders received from a first- or third-party provider like Instacart, Shipt or the retailer’s own […]

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]]> Online grocery sales in June 2024 grew in two of the three segments tracked in the monthly Brick Meets Click and Mercatus Grocery Shopping Survey.



GreyBar_Articles

Brick Meets Click and Mercatus define the three receiving methods for online grocery sales as:

  • Delivery: Includes orders received from a first- or third-party provider like Instacart, Shipt or the retailer’s own employees.
  • Pickup: Includes orders received by customers either inside or outside a store or at a designated location/locker.
  • Ship-to-home: Includes orders that are received via common or contract carriers like FedEx, UPS, USPS, etc.

Pickup, the largest segment by sales, remained flat year over year, but delivery and ship-to-home both grew.

“Delivery’s strong performance in June likely benefited from the promotional offers made last month, first by Instacart and then by Walmart,” said David Bishop, partner at Brick Meets Click, in a statement. “These promotions focused on delivery and offered deep discounts on each service’s annual membership fees, which helped boost both MAUs [monthly average users] and order frequency for delivery and for Walmart.”

 

June 2024 data was based on a survey of 1,744 adults in the United States and a similar survey in June 2023 of 1,769 adults, Brick Meets Click said.

June online grocery sales

Online grocery sales in June 2024 grew compared to June 2023. They also grew compared to May 2024, which saw a year-over-year decline.

June online grocery sales hit $7.7 billion, according to Brick Meets Click and Mercatus. That’s an 8.0% increase from $7.1 billion in June 2023.

Online grocery delivery sales grew to $2.9 billion in June 2024. That’s up 18% from $2.5 billion in the prior-year period.

Similarly, ship-to-home sales grew to $1.3 billion in June 2024. That’s a nearly 10% increase from $1.2 billion in June 2023. That marked the fourth straight month of year-over-year sales gains for the segment. Brick Meets Click and Mercatus attributed that growth to an increase in average order value (AOV) despite a 1% reduction in MAUs and a decline in order frequency.

Impact of Mass Merchants on monthly online grocery sales

The overall online grocery MAU base grew nearly 4% year over year in June, driven almost entirely by reactivating lapsed users, Brick Meets Click and Mercatus said. The increase in customers in June 2024 is largely due to less-frequent users making another order or lapsed customers who are giving the service another chance, they said.

Nearly a third of customers bought online from both grocery stores and Mass Merchants — such as Walmart, Target or Costco — Brick Meets Click and Mercatus data showed. In June, 31.6% of online grocery store shoppers also received an online grocery order from a Mass Merchant. More specifically, the share of online grocery store shoppers who also ordered groceries online from Walmart reached 22%.

Walmart, Target and Costco each rank in the top 10 within Digital Commerce 360’s Top 1000 Database. The database ranks North America’s leading online retailers by their web sales.

In terms of where surveyed households report buying most of their groceries, whether in-store or online, Mass Merchants expanded their share to 42% in June 2024. Meanwhile, supermarket operators’ share dipped to 39%.

“Regional grocers need to stem the tide and regain market share by leveling the playing field against Mass Merchants, despite these rivals having a price advantage,” said Mark Fairhurst, chief growth officer at Mercatus, in a statement. “Integrating personalized and targeted promotions into their first-party platform experience will be key to re-engaging lapsed customers and improving repeat purchase rates. Additionally, incorporating high-level, in-store customer service into the digital experience — a strength that regionals are known for — will be crucial and can give them an advantage over their mass [merchant] competitors.”

Read last month’s update here.

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]]> B2B organizations want to scale revenue via ecommerce https://www.digitalcommerce360.com/2024/07/09/b2b-revenue-ecommerce-scale-infographic/ Tue, 09 Jul 2024 17:46:55 +0000 https://www.digitalcommerce360.com/?p=1325264 With the year now more than half over, manufacturers and distributors have a few priorities to mind. And one of them is ecommerce, according to a survey of 700 manufacturers and distributors in North America and Europe from site search applications developer Algolia. For 69% of B2B organizations, scaling revenue and operations is the top […]

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]]> With the year now more than half over, manufacturers and distributors have a few priorities to mind. And one of them is ecommerce, according to a survey of 700 manufacturers and distributors in North America and Europe from site search applications developer Algolia.

For 69% of B2B organizations, scaling revenue and operations is the top priority. The next priority is, which 53% cited, is prioritizing shifting revenue from in-person channels to ecommerce.

Despite the focus on ecommerce, manufacturers and distributors reported that 74% of revenue continues to come from offline channels and only 26% from online channels. This indicates a huge revenue opportunity to gain experience not only ecommerce revenue, but also the business overall, according to the survey.

B2B manufacturers, distributors want to scale revenue through ecommerce

“While these organizations currently earn less revenue from online channels, those investments are intended to reverse this trend and maximize potential online revenue. B2B companies that already have well-established ecommerce experiences currently generate more revenue through online interactions,” Algolia says.

Other findings include:

  • When customers place orders online, 61% of those orders are a mix of large and small value products.
  • 58% of B2B buyers made purchases once a week or more through ecommerce portals and 33% made ecommerce purchases a few times per month. Only 9% made a single monthly purchase.
  • 32% of manufacturers and distributors recognize that their customers have difficulty finding products due to poor search functionality.
  • 23% of respondents want to use search to consolidate data and information from various sources.
  • 28% of manufacturers and distributors see search as a fundamental way to level up to advanced technology at their organizations.

“Responses across the board indicate that a top strategy for B2B organizations during 2024 is to scale revenue by shifting it to ecommerce channels,” according to the survey. “Many are already building toward those aims, with 48% either recently invested in ecommerce or prioritizing it for the year ahead. Building on those investments, B2B organizations aim to stand out in a competitive marketplace, reduce costs by simplifying and automating business processes, and drive profitability.”

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]]> Top 5 online retailers in Health & Beauty https://www.digitalcommerce360.com/article/health-beauty-top-5-online-merchants/ Wed, 03 Jul 2024 21:35:14 +0000 https://www.digitalcommerce360.com/?post_type=article&p=1325134 Top 5 Health & Beauty retailers ranked by annual ecommerce sales: Walgreens – 2023 Ecommerce Sales – $8.21 billion iHerb – 2023 Ecommerce Sales – $3.31 billion Amway – 2023 Ecommerce Sales – $2.47 billion Ulta Beauty- 2023 Ecommerce Sales – $2.13 billion The Estee Lauder – 2023 Ecommerce Sales – $2.02 billion More Charts […]

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]]> Top 5 Health & Beauty retailers ranked by annual ecommerce sales: Walgreens – 2023 Ecommerce Sales – $8.21 billion iHerb – 2023 Ecommerce Sales – $3.31 billion Amway – 2023 Ecommerce Sales – $2.47 billion Ulta Beauty- 2023 Ecommerce Sales – $2.13 billion The Estee Lauder – 2023 Ecommerce Sales – $2.02 billion More Charts […]

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]]> Top 5 online retailers in Jewelry https://www.digitalcommerce360.com/article/jewelry-top-5-online-merchants/ Wed, 03 Jul 2024 21:31:05 +0000 https://www.digitalcommerce360.com/?post_type=article&p=1325131 Top 5 jewelry retailers ranked by annual ecommerce sales: Signet Jewelers – 2023 Ecommerce Sales – $1640.4 million Jomashop.com – 2023 Ecommerce Sales – $690.3 million Fossil Group – 2023 Ecommerce Sales – $483.0 million Brilliant Earth – 2023 Ecommerce Sales – $446.4 million WatchBox – 2023 Ecommerce Sales – $352.5 million

To access this content, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, Silver Membership, Silver Membership – Silver + Top 1000 Membership or 2024 Top 1000 Report, or log in if you are a member.

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]]> Top 5 jewelry retailers ranked by annual ecommerce sales: Signet Jewelers – 2023 Ecommerce Sales – $1640.4 million Jomashop.com – 2023 Ecommerce Sales – $690.3 million Fossil Group – 2023 Ecommerce Sales – $483.0 million Brilliant Earth – 2023 Ecommerce Sales – $446.4 million WatchBox – 2023 Ecommerce Sales – $352.5 million

To access this content, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, Silver Membership, Silver Membership – Silver + Top 1000 Membership or 2024 Top 1000 Report, or log in if you are a member.

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]]> Top 5 online retailers in Sporting Goods https://www.digitalcommerce360.com/article/sporting-goods-top-5-online-merchants/ Wed, 03 Jul 2024 21:25:41 +0000 https://www.digitalcommerce360.com/?post_type=article&p=1325129 Top 5 Sporting Goods retailers ranked by annual ecommerce sales: Bass Pro Shops – 2023 ecommerce sales – $3.06 billion Dick’s Sporting Goods – 2023 ecommerce sales – $2.86 billion Peloton – 2023 ecommerce sales – $1.89 billion REI – 2023 ecommerce sales – $1.56 billion MidwayUSA Inc. – 2023 ecommerce sales – $1.20 billion […]

To access this content, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, Silver Membership, Silver Membership – Silver + Top 1000 Membership or 2024 Top 1000 Report, or log in if you are a member.

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]]> Top 5 Sporting Goods retailers ranked by annual ecommerce sales: Bass Pro Shops – 2023 ecommerce sales – $3.06 billion Dick’s Sporting Goods – 2023 ecommerce sales – $2.86 billion Peloton – 2023 ecommerce sales – $1.89 billion REI – 2023 ecommerce sales – $1.56 billion MidwayUSA Inc. – 2023 ecommerce sales – $1.20 billion […]

To access this content, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, Silver Membership, Silver Membership – Silver + Top 1000 Membership or 2024 Top 1000 Report, or log in if you are a member.

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]]> Top 5 online retailers in Mass Merchant category https://www.digitalcommerce360.com/article/mass-merchant-top-5-online-retailers/ Wed, 03 Jul 2024 21:20:04 +0000 https://www.digitalcommerce360.com/?post_type=article&p=1325125 Top 5 Mass Merchants ranked by annual ecommerce sales: Amazon.com Inc. – 2023 Ecommerce Sales – $412.13 billion Walmart Inc. – 2023 Ecommerce Sales – $100.10 billion Target Corp. – 2023 Ecommerce Sales – $19.66 billion Costco Wholesale Corp. – 2023 Ecommerce Sales – $114.54 billion Qurate Retail Group – 2023 Ecommerce Sales – $6.40 […]

To access this content, you must purchase Platinum Memberships, Platinum Memberships – North American Platinum, Platinum Memberships – International Platinum, Platinum Memberships – Platinum Bundle, Gold Membership, Reoccuring Billing Test Product, Clorox 2019 Gold Membership, Sodimac Gold Membership 2021, Silver Membership, Silver Membership – Silver + Top 1000 Membership or 2024 Top 1000 Report, or log in if you are a member.

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]]> Top 5 Mass Merchants ranked by annual ecommerce sales: Amazon.com Inc. – 2023 Ecommerce Sales – $412.13 billion Walmart Inc. – 2023 Ecommerce Sales – $100.10 billion Target Corp. – 2023 Ecommerce Sales – $19.66 billion Costco Wholesale Corp. – 2023 Ecommerce Sales – $114.54 billion Qurate Retail Group – 2023 Ecommerce Sales – $6.40 […]

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