Industry Resources | Reports | Webinars | Digital Commerce 360

Strategy Insights: 2024 10th Annual Marketing Survey

Digital Commerce 360 Staff — Tue, 30 Jul 2024 14:50:30 +0000

Our 10th Annual Marketing Survey by Digital Commerce 360 and Bizrate Insights, conducted in May, involved 977 online shoppers and highlighted the varying impact of marketing strategies across different age groups. For example, younger shoppers prefer social media-based marketing, with 56% finding it influential, compared to 29% of 40-54-year-olds and 8% of those 65 and older.

Download today and uncover shopper attention and purchasing behavior in retailer messaging. Learn how consumers of different generations engage and respond to marketing.

Here’s a peek at a few Key Takeaways:

37% of online shoppers surveyed said general email influenced their shopping habits
41% of shoppers said that receiving personalized emails with offers for previously viewed items now on sale influenced their purchasing decisions
34% of shoppers said marketing efforts on social channels had an impact on their buying habits
56% of participants aged 18-29 find social media marketing influential, much higher than the 29% of shoppers aged 40-54 and 8% of those 65 and older
30% of shoppers stated that they occasionally notice advertisements from other retailers through retail media networks, which influence their purchasing behavior

THIS DIGITAL COMMERCE 360 REPORT IS BROUGHT TO YOU COMPLIMENTS OF:

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2024 Key Findings & Trends of U.S. Ecommerce Top 1000 Report

Digital Commerce 360 Staff — Mon, 22 Jul 2024 16:37:59 +0000

The 2024 Key Findings & Trends of U.S. Ecommerce Top 1000 includes detailed data, charts, and graphs on web sales growth by merchant type, growth of online and total retail sales in North America from 2020-2023, Top 1000 growth by merchant type, and year-over-year growth rate of consumer brand manufacturers.

Here’s a peek at some of the data we’ve been tracking:

The 2024 Key Findings & Trends of U.S. Ecommerce Top 1000 is the ultimate guide for retailers, manufacturers, and technology providers of all sizes to drive growth online.

Compliments of impact.com

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Advantages of New Players in the Retail Media Space

Digital Commerce 360 Staff — Tue, 09 Jul 2024 18:58:23 +0000

Our latest white paper explores the brick-and-mortar potential of Costco’s and Wawa’s new retail media networks.

Read the report to find out:

Key advantages Costco and Wawa bring to the retail media table.
The regional markets where Costco leads in wholesale club visit share – making it a natural choice for advertisers seeking to maximize exposure to their promotions.
How Wawa’s expansion strategy can be harnessed by partners to reach more diverse audiences.

DOWNLOAD NOW

Compliments of Placer

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[WEBINAR] STEMMER IMAGING’s Digital Transformation Journey

Digital Commerce 360 Staff — Tue, 09 Jul 2024 18:50:39 +0000

Join this exclusive webinar featuring STEMMER IMAGING, a leading international partner in machine vision technology. Discover how they transformed their digital landscape with B2B Commerce and Salesforce Experience Cloud to achieve market leadership across Europe, North America and Latin America.

B2B Commerce Spotlight with STEMMER IMAGING
Wednesday, July 17 at 9:30 AM PT | 12:30 PM ET

Compliments of OSF Digital

The post [WEBINAR] STEMMER IMAGING’s Digital Transformation Journey appeared first on Digital Commerce 360.

Strategy Insights: Fulfillment Shipping & Delivery Trends

Digital Commerce 360 Staff — Fri, 21 Jun 2024 15:51:21 +0000

In this new edition of Strategy Insights—Fulfillment Shipping & Delivery Trends, our editors delve into the current trends and strategies in shipping and delivery, exploring the use of robots in warehouses, the offering of free shipping to shoppers, and the outsourcing of fulfillment operations to social media platforms, e-commerce platform providers, or companies like Amazon.

Digital Commerce 360’s June Strategy Insights serves as a guide to the newest fulfillment and delivery trends.

It features 11 different retailers and their strategies for addressing business challenges and improving customer outcomes. The report focuses on the intersection of technology, strategic thinking, and real-world business challenges commonly faced by all merchants.

The report includes the following articles written by Digital Commerce editors:

Where the Robot Dollars are Going
What Retailers Weigh as they Invest in Robotics
What Retailers Can Do When Default Free Shipping Isn’t an Option

Compliments of VARGO and Octopia

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B2B Marketplace Growth Strategies

Digital Commerce 360 Staff — Tue, 18 Jun 2024 17:58:17 +0000

Not surprisingly, Marketplaces are currently the fastest-growing B2B ecommerce channel. This new Report, B2B Marketplace Growth Strategies, details how marketplaces are discovering innovative ways to provide value to companies in their respective industries.

For example, companies such as Sysco, a food-service giant, have implemented marketplaces to diversify into new product lines. Meanwhile, Online Metals and Science Exchange are using marketplaces to facilitate better collaboration between buyers and suppliers. And, the integration of AI into marketplace operations is driving further improvements.

B2B Marketplace Growth Strategies also highlights how companies like Bisco Industries, and whiskey wholesaler Barrel Hub are driving growth by delivering added value to their customers and suppliers.

Compliments of Mirakl

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Commerce Cloud Series: B2B Commerce Spotlight With KUKA

Digital Commerce 360 Staff — Tue, 18 Jun 2024 14:37:15 +0000

Watch this webinar and delve into the world of manufacturing with KUKA. Explore how they successfully replatformed to Salesforce B2B Commerce to achieve worldwide success.

Gain insights into the current state of commerce in Manufacturing
Uncover expert insights on what makes a commerce implementation project successful
Understand the benefits of achieving Customer 360 through seamless integration with the Salesforce stack

Download Now

Sponsored by OSF Digital

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Build Vs Buy: A Look Into Blue Yonder’s Hybrid Approach

Digital Commerce 360 Staff — Mon, 17 Jun 2024 18:26:11 +0000

Artificial intelligence (AI) and machine learning (ML) are a necessity in today’s omni-channel landscape, turning real-time data into actionable insights. But should you buy off-the-shelf solutions? Or build your own capabilities?

Download the e-book “Build Vs Buy: A Look into Blue Yonder’s Hybrid Approach” and learn how Blue Yonder enables you to combine the benefits of building and buying with cloud-native, composable microservices.

Discover how composable solutions can quickly and cost-effectively become part of your digital ecosystem, resulting in modularity, flexibility, and scalability.

Compliments of Blue Yonder

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Five Reasons You Need Intelligent Order Decisioning

Digital Commerce 360 Staff — Tue, 28 May 2024 14:53:51 +0000

While every retailer has invested in the omni-channel journey, the conversation is no longer about whether to sell across channels – it’s about how to optimize their omni-channel sales efforts with the future state in mind.

Blue Yonder takes your omni-channel cost and service results to the next level by supporting profitable, real-time order management choices. Download our e-book and discover the 5 reasons you need intelligent order decisioning today.

Compliments of Blue Yonder

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Omnichannel Strategies of Leading Retail Chains

Digital Commerce 360 Staff — Tue, 21 May 2024 16:12:24 +0000

The 2024 Omnichannel Strategies of Leading Retail Chains Report is the industry’s most comprehensive study of omnichannel strategies, essential for retailers aiming to build effective strategies for seamless customer experiences. It includes an in-depth analysis of current omnichannel trends, charts and data from top U.S. retail chains, consumer survey insights on omnichannel shopping, and the latest advancements in online order fulfillment.

Download our Report to access valuable insights and data on omnichannel strategies and view over 10 charts and graphs that on current trends such as curbside pickup, BOPIS, in-store stock status, and conversion rates of online stores with omnichannel offerings.

Compliments of: impact.com, Blue Yonder

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