Live Ecommerce Webinars – Digital Commerce 360

Prevent a Holiday Hangover with Year-Long Performance on CTV

Winnie Lee — Thu, 01 Aug 2024 21:48:11 +0000

For marketers, the Q4 holiday season can often feel like the Super Bowl of quarters. People are ready to shop — a lot — and brands can’t bring anything less than their campaign A game if they want to score big with customers. Converting these high-intent audiences is critical to round out the year, but like any good holiday sugar rush, that high can come crashing down in Q1. Connected TV, however, is a powerful performance channel, and recent advancements have made it even easier to find high-intent audiences all year round.

Join MNTN to learn more about how to use CTV to ride the holiday wave into the new year. In this session, you will learn:

Why Connected TV is an effective performance channel
How you can find high-intent audiences all year
Ways to leverage your holiday creative for an evergreen strategy

Sponsored by:

The post Prevent a Holiday Hangover with Year-Long Performance on CTV appeared first on Digital Commerce 360.

Growing e-commerce with retail media

Winnie Lee — Mon, 15 Jul 2024 19:15:36 +0000

Nikhil Raj, CBO of Moloco Commerce Media, and guest speaker Nikhil Lai, Senior Analyst at Forrester, explore how media and advertising revenues, powered largely by onsite advertising, enable retail and commerce platforms to grow their core business. Onsite advertising stands out as the most profitable and vital component of retail media. Growing their onsite media business enables transformative growth for commerce platforms by enhancing user personalization and discoverability, strengthening brand relationships, and generating high-margin revenue (75-90%). This high margin profit pool, stemming from the retailer’s owned and operated assets, enables strategic reinvestment into areas such as customer acquisition & retention, pricing, search / discovery and supply chain optimization. Commerce media platforms can boost their profitability through onsite ads, reinvest those profits to grow their core business.

B2B Ecommerce Industry Awards

Megan Veltman — Wed, 17 Apr 2024 19:38:36 +0000

Every industry needs to recognize its best and brightest. Now is the time for the B2B ecommerce industry to acknowledge and celebrate the achievements of its leaders.

Join this webinar where we’ll recognize the efforts of manufacturers, distributors, and marketplaces changing the way organizations of all sizes are doing business now and in the future. B2B eCommerce Association’s Brett Sinclair and Digital Commerce 360’s Mark Brohan will announce the winners in the following categories:

Enterprise B2B Ecommerce Manufacturer of the Year
Enterprise B2B Ecommerce Distributor of the Year
Mid-Market B2B Ecommerce Manufacturer of the Year
Mid-Market B2B Ecommerce Distributor of the Year
Best Newcomer Award
B2B Marketplace of the Year
B2B Ecommerce Leader of the Year

Celebrate B2B ecommerce’s trailblazers while discovering:

The best practices and ecommerce strategies of the winning organizations
How the winners executed the ecommerce initiatives that drove their growth online.
The secrets to ecommerce success from the industry’s best and brightest

Sponsored by:

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Search as a Strategy: Enhancing B2B Ecommerce Through CX Excellence

Winnie Lee — Tue, 19 Mar 2024 14:54:23 +0000

In the fast-evolving landscape of B2B ecommerce, customer experience (CX) stands as the cornerstone of success. As manufacturers and distributors increasingly pivot towards digital platforms to drive growth, it’s imperative to understand and cater to the unique needs of B2B buyers.

Join us as we delve into the nuances of CX in B2B ecommerce and discover how to leverage innovative solutions to drive business growth and customer satisfaction.

Key Discussion Points:

Significance of CX in B2B Ecommerce: Explore why CX plays a pivotal role in the success of B2B ecommerce ventures. Understand the critical differences between B2B and B2C interactions and how precision and efficiency are paramount in the B2B landscape.
Driving Loyalty and Sales through CX: Learn how a seamless, personalized CX can translate into increased customer loyalty and higher sales figures. Discover strategies to align CX with the buyer journey and sales cycle to create lasting partnerships with B2B buyers.
Overcoming Obstacles in CX Implementation: Uncover the challenges that B2B companies face in providing a rewarding CX. From managing intricate product specifications to leveraging data effectively, explore solutions to enhance CX without compromising efficiency.
Harnessing the Power of Search: Understand why search functionality is the linchpin of an exceptional CX in B2B ecommerce. Discover how advanced search solutions can streamline the buyer’s journey, accelerate sales cycles, and foster trust and loyalty.

Whether you’re a seasoned professional or just venturing into the world of B2B ecommerce, this webinar promises valuable insights to propel your strategies forward.

Sponsored by:

The post Search as a Strategy: Enhancing B2B Ecommerce Through CX Excellence appeared first on Digital Commerce 360.

US Ecommerce: Poised for Takeoff? Insights from Digital Commerce 360

Megan Veltman — Wed, 21 Feb 2024 19:22:51 +0000

Join us for a deep dive into the future of US-based ecommerce with Digital Commerce 360’s latest research.

The state of the American ecommerce market:

Projected to grow 8.6% in 2024, reaching $1.192 trillion.
Experienced a rollercoaster ride in recent years, with highs and lows exceeding those not seen since the 2009 recession.
Key performance indicators point to a resurgence, potentially reaching new heights.

In this webinar, you’ll gain:

Exclusive insights: Dive into Digital Commerce 360’s latest research report, including projected category growth through 2025.
Expert analysis: Understand the reasons behind the market’s volatility and its current trajectory.
Category deep dive: Discover which sectors are booming and which are facing headwinds.
Industry panel discussion: Hear from leading experts about the key trends shaping ecommerce today.

Don’t miss this opportunity to:

Gain a competitive edge by understanding what the data tells us about the future of American ecommerce.
Identify new opportunities and navigate potential challenges.
Make informed decisions for your business based on expert insights.

Register now!

Sponsored by:

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How to accelerate a winning B2B ecommerce strategy: Tools, tactics & examples

Megan Veltman — Tue, 23 Jan 2024 21:54:01 +0000

Today’s business buyers demand excellence in personalized commerce anytime, anywhere, through any channel. And they expect manufacturers and distributors to deliver them superior user experience. But B2B sellers must deploy new ecommerce strategies and technology to generate a uniquely helpful experience that attracts and keeps customers. This brave new world of connected ecommerce means complex B2B organizations need to engage digital-first and traditional customers in new and better ways.

Fast on the way out are old, unconnected computer systems, dysfunctional databases, and manual programs that don’t generate recurring B2B ecommerce sales and sustain customer loyalty. Instead, winning B2B organizations use new applications and services such as artificial intelligence, dynamic pricing, personalization, sustainability, and other emerging digital technology and strategy to meet — and exceed — buyer expectations.

The webinar will provide attendees with the insights to start building or accelerating an ecommerce strategy that:

Generates higher sales and profits.
Attracts and retains loyal customers.
Gives B2B buyers a transparent, personalized and omnichannel purchasing experience that helps them do their jobs better.
Develops a digital technology infrastructure for more efficient and productive operations for both internal and external stakeholders.

Sponsored by:

The post How to accelerate a winning B2B ecommerce strategy: Tools, tactics & examples appeared first on Digital Commerce 360.

B2B Commerce 2024: The Big Trends and Actionable Insights

Winnie Lee — Wed, 06 Dec 2023 17:01:11 +0000

What are the big trends shaping B2B Commerce in 2024—and what are the actions smart organizations are taking for the year ahead. Join us for an informative webinar that sifts through the hype to help you make the right B2B Commerce decisions in 2024.

For sure AI is on the list — but it’s also about critical technologies like inventory management, search/discovery, and platform infrastructure.

Learn from our panel of experts—and ask live questions:

What does 2024 bring that we either didn’t really get to in 2023 or it is just emerging?
What is the key factor in evaluating platform function? Search, PIM, or platform—what should you be focused on?
Is AI Integration a Game-Changer for B2B E-commerce, or Just Hype?
Native mobile apps in B2B – is the juice worth the squeeze?
Who is truly ready for a composable technology architecture in 2024, and who would be better off sticking with the “monolith”? Why?

Sponsored by:

The post B2B Commerce 2024: The Big Trends and Actionable Insights appeared first on Digital Commerce 360.

How mature is your ecommerce search – are you ready for AI?

Winnie Lee — Mon, 04 Dec 2023 15:10:22 +0000

Are the products that your customers need as easy to find in your ecommerce store as your competitors? In today’s full tilt pace of online and mobile shopping, flawless search experiences can make or break the connection between looking and buying. Join industry search experts, Erik Hatcher, Staff Developer Advocate at MongoDB, and Phil Lewis, co-founder and CTO at Pureinsights, to discover:

• What is the Search Maturity Matrix, and which capabilities are your organization missing to achieve better results
• How retailers are building smarter search applications with AI
• What’s possible with MongoDB’s new Vector Search offering

Sponsored by:

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Better, Faster, Easier Order Management Built for B2B

Winnie Lee — Fri, 06 Oct 2023 19:51:44 +0000

While digital transformation unfurls on B2B businesses; there is growing demand for capabilities around real-time inventory availability, accurate order promise dates, managing complex order orchestration and fulfillment flows. B2B Customers expect order experiences that mirror the experiences they have as a consumer, but the technology stack just doesn’t fit the bill. Join this discussion about a new wave of technology that is built to address the unique needs of B2B order execution. We’ll discuss how you can improve customer experience and growth by accelerating onboarding, optimize fulfillment costs, accurately placing inventory, and reacting quickly to disruptions across the supply chain.

Sponsored by:

The post Better, Faster, Easier Order Management Built for B2B appeared first on Digital Commerce 360.

Build a Breakthrough Retail Media Strategy for the Holidays

Winnie Lee — Thu, 21 Sep 2023 21:17:30 +0000

Retail media is expected to continue to be the fastest-growing segment of digital advertising in the coming years, according to eMarketer. And as the holiday hustle approaches, dialing into strategies that engage consumers and produce results becomes more important than ever.

The ultimate retail media strategy? Crafting a winning retail media formula for your business — then plugging it into other marketplaces as your reach grows. Find out more in our upcoming webinar with Vice President of Digital Marketing Strategy Link Walls.

In Build a Breakthrough Retail Media Strategy for the Holidays, Link will share specific scenarios in which brands struck the right balance in their retail media efforts. He’ll also discuss:

Recent shifts in the landscape that you need to adjust for this holiday season
How to increase your retail media efficiency and return on ad spend
Recommendations for advertising on Amazon, eBay, Walmart and other retail media networks

Join us and gain best practices to make this your most successful holiday season yet.

Sponsored by:

The post Build a Breakthrough Retail Media Strategy for the Holidays appeared first on Digital Commerce 360.