Research & Analysis | Digital Commerce 360

2024 Global Online Marketplaces Report

Adam Campbell — Wed, 31 Jul 2024 17:00:07 +0000

The Global Online Marketplaces Report ranks the world’s Top 100 online marketplaces by 2023 third-party GMV by category. With digital marketplaces reaching $3.5 trillion, this Report is your key to unlocking the full potential of this powerful sales channel. It provides an analysis of the strategies and trends driving success behind an online marketplace strategy.

In 2023, fewer retailers participated in online marketplaces, but the Top 1000 retailers who did sell on marketplaces saw higher sales growth compared to those who did not. Mass Merchants dominated the top 24 spots, with other categories like Apparel & Accessories and Housewares & Home Furnishings also making it to the top 30. Total GMV showed an 8.4% growth year over year, rebounding from a 2.5% growth in 2022, indicating a recovery from the challenges faced in recent times.

The 2024 Global Online Marketplaces Report has everything you need to learn the ins and outs of digital marketplaces.

View the table of contents for full details on what’s included in the report.
Published July 2024

WHAT’S INCLUDED

25+ Data-Packed Charts

Visualize the power of the Top 100 online marketplaces in over 25 charts and graphs, covering topics like:

Total GMV and year-over-year growth for Top 100 global marketplaces, 2018-2023
Total GMV growth distribution for 2023 Top 100 global marketplaces
Web sales and growth for Top 1000 retailers by marketplace seller status, 2022-2023
Fastest growing global marketplaces
The Shopper Speaks: Exclusive Survey Data from Digital Commerce 360 and Bizrate Insights on their findings on why shoppers are embracing online marketplaces in record numbers

Here’s a sample from the report:

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2024 B2B Omnichannel Buyer and Seller Report

Matt Love — Wed, 17 Jul 2024 19:51:32 +0000

The 2024 B2B Omnichannel Buyer and Seller Report is the ultimate guide to understanding how and why today’s B2B buyers engage with U.S. manufacturers and distributors across multiple digitally-driven sales channels. It provides in-depth data and analysis on why both business buyers and sellers are embracing digital commerce across all levels and sales channels within their organizations, highlighting the growth drivers that have made B2B omnichannel a top strategic priority.

The way that B2B buyers make digital purchases for their organizations has evolved. Recent research reveals that buyers now utilize a variety of channels to engage with sellers, and these channels are increasingly digital.

The Report is based on Digital Commerce 360’s data and research, tracking successful manufacturing and distribution company strategies. It also includes insights from leading companies such as Johnson Controls, Groupe Touchette, Southern Glazer’s Wine & Spirits, ADI Global, and Parts Town on what is working and how they are innovating.

View the table of contents for full details on what’s included in the report.

Published July 2024

WHAT’S INCLUDED
2024 B2B Omnichannel Trends & Strategies

The latest data on B2B omnichannel trends for U.S. manufacturers and distributors
An overview of how to deliver a profitable B2B buyer experience
B2B Buyer Survey data from Digital Commerce 360 and Forrester Research
Analysis and key takeaways on how younger buyers are driving significant changes in digital and self-service purchasing methods

Data-Packed Charts
Visuals to share with your colleagues and clients.

The post 2024 B2B Omnichannel Buyer and Seller Report appeared first on Digital Commerce 360.

2024 Top 1000 Report

Matt Love — Thu, 27 Jun 2024 14:00:39 +0000

Analysis and Rankings of the Top 1000 Online Retailers

Digital Commerce 360’s Top 1000 Report is the ultimate guide for retailers, and technology providers of ALL sizes to drive growth online

Packed with over 175 charts, benchmarking data, and growth analyses, this report covers every inch of the ecommerce landscape and includes answers to the most-asked questions across the industry, like:

- Top 1000 global sales totaled $1.066 trillion last year – what factors pushed it to this new benchmark?
- What percentage of sales did Amazon alone command in global ecommerce

Did conversion rates rise or fall?
What percentage of the Top 200 retailers offer a mobile app?
What are the 5 key predictions for online retail moving forward?
50% of the Top 1000 ecommerce sites offer Apple Pay – what are other payment methods doing to keep up?
What are the most recent trends in omnichannel services for retailers?

With over 20 years of experience, only Digital Commerce 360 can deliver this Report’s high-quality intelligence and exclusive insights.

Find out why the Top 1000 – our flagship product and all-time bestselling report – continues to be the most trusted source of ecommerce research by businesses around the world.

View the table of contents for full details on what’s included in the report. [Published June 2024]

WHAT’S INCLUDED

Rankings, Benchmarks and Category Data

In addition to a full ranking of the Top 1000 online retailers by annual web sales, this report includes:

Category data snapshots on the 14 key merchant categories of the Top 1000
Fastest-growing retailers by merchant type/merchandise category
Benchmark data, including conversion rates, AOVs, shipping, omnichannel, mobile, payments, web features and many more

Here’s a sample of the Food & Beverage category data:

Executive Overview & Growth Analysis

Read through our major findings on ecommerce in the post-COVID world as we assessed the impact of the pandemic. Topics include:

10 Key Insights from the Top 1000
Ecommerce Growth by Retailer Size
Overview of the North American Market
Top Performance by Merchant Type
Category Snapshots of 14 Merchandise categories
An in-depth analysis of mobile apps

175+ Data-Packed Charts

Visualize the power of the Top 1000 and trends in North American ecommerce in over 175 charts and graphs, covering topics like:

Web sales and growth for Top 1000 retailers by merchant type with Amazon breakout
Top 1000 share of N.A. and global ecommerce
Share of N.A. ecommerce and total retail sales by country
Fastest growers in the Top 1000, ranked by web sales growth
Share of Top 1000 retail chains with mobile apps offering curbside pickup and BOPIS

Here’s a sample from the report:

OTHER CONTENT YOU MAY LIKE

Top 1000 Database

Leading N.A. 1000 online retailers, ranked by annual web sales
[Web Sales Range: $43 million to $412 billion]

Top 2000 Database

Leading N.A. 2000 online retailers, ranked by annual web sales
[Web sales range: $1 million to $412 billion]

Global Online Marketplaces

Top 100 global online marketplaces, ranked by annual third-party GMV
[Web Sales Range: $19 million to over $700 billion]

The post 2024 Top 1000 Report appeared first on Digital Commerce 360.

Top 2000 Database

Matt Love — Wed, 27 Mar 2024 20:08:54 +0000

Discover the Power of North American Ecommerce with Our All-New Top 2000 Database

Introducing a new database option to satisfy the increasing demand for a more expansive and comprehensive analysis of North America’s online retailers. The Top 2000 Database provides an extensive ranking and thorough data analysis of the leading online retailers based in North America. These retailers are ranked from 1 to 2000 based on yearly web sales and collectively account for over $1 trillion of global ecommerce.

Here’s what you’ll find:

- Market Overview: Gain insights into the entire North American ecommerce market, including industry growth and emerging retailers. Discover the hundreds of companies outside the mainstream making significant strides.

- Unparalleled Data: Access a wealth of financial and digital performance metrics, including web sales, live rankings, HQ company information, marketing performance, and marketplace(s) presence.

- Enhanced Data: Explore sub-categories, track trends of technology stacks, omnichannel features, marketplace presence, website traffic analysis and shopper demographics.

Sample view from the 2024 Top 2000 PRO Level Database, with these data points shown: 2024 Ranking, 2024 Web Sales, 2023 Web Sales, 2022 Web Sales, 2023 Web Sales Growth, Average Ticket, Conversion Rate, Merchandise Category, Merchant Type. Subscribers can select from 100+ datapoints to show, and PRO users have download to Excel capabilities.

Make Informed Decisions

Whether you’re an investor, retailer, or service provider, this data empowers you to make strategic decisions based on the latest trends and insights across the entire North American ecommerce landscape.

What’s Included

Take a look and see which plan is right for your business needs:

The post Top 2000 Database appeared first on Digital Commerce 360.

How retailers are improving conversion rates in 2024

Brian Warmoth — Wed, 20 Mar 2024 15:25:11 +0000

Improving conversion rates in 2024 poses one of the most important questions that a retailer can face: How do you convince a shopper to complete an order?

Just holding a potential customer’s attention in a world awash in digital channels and distractions can be a singular challenge. Nevertheless, motivating each buyer to finish the checkout process is what ultimately drives business outcomes for ecommerce sites.

New data on ecommerce conversion rates

The latest Ecommerce Conversion Report from Digital Commerce 360 breaks down which merchant types are seeing the best results in today’s digital environment. More importantly, however, the report showcases examples of the conversion strategies that shoppers seem to like, as well as the strategies that successful online retailers say are working for them.

First, take a look at how rates shifted in 2023. According to Digital Commerce 360’s analysis of results from retailers ranked in the Top 1000 database, the highest-ranked 2000 retailers in North America by web sales saw their conversion rates fall to 2.7% in 2023. That was down from 2.8% in 2022.

The year-over-year change in conversion rates varied slightly across categories. For instance, consumer brand manufacturers fell to 2.4%, the lowest among categories, from 2.5% in 2022. Direct marketers remained the most successful category at 3.7%. Yet even that was down from 3.9% in 2022 and 4.1% in 2021.

Strategies that are working

So what are online retailers doing to minimize drop-offs and sustain better conversion rates? The new report breaks down approaches and best practices among companies including Ikea, Overstock, Newegg, and more, with insights into the choices and priorities that they see translating into sales.

Readers working in online retail can expand their toolsets in areas such as:

Building trust with shoppers
Getting price and shipping right
Knowing what to try on social media
Keeping customer service in focus
Mobile experiences
Omnichannel options
Personalization

The Ecommerce Conversion Report also contains takeaways from exclusive survey data that gets inside the heads of shoppers, asking them questions about which online platforms’ ads they are most likely to click and what their most common reasons are for leaving items in their shopping carts.

In addition, the report comes with actionable recommendations based on these findings. All of this is accompanied by more than 15 charts to make the data easier to digest.

It’s a deep look into one of the most vital metrics that any ecommerce site can track. Still, it’s one we know a lot about — and it’s a problem that has solutions.

Do you rank in our database?

Submit your data with this quick survey and we’ll see where you fit in our next ranking update.

Sign up

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2024 Ecommerce Conversion Report

Adam Campbell — Sun, 17 Mar 2024 17:00:55 +0000

The 2024 Ecommerce Conversion Report evaluates retailers’ approaches and investments to enhance conversion rates. This report not only identifies the types of merchants achieving better outcomes in today’s digital landscape but also highlights effective conversion strategies for shoppers and those that are working for successful online retailers.

We analyze the conversion strategies that successful online retailers use to win customers. You’ll get access to exclusive survey data and discover insights into shoppers’ behaviors, such as which online platform ads they are most likely to click and why they abandon items in their shopping carts. This Report details the approaches and best practices used by companies such as Ikea, Overstock, Newegg, and more, providing insights into the choices and priorities that lead to sales.

View the table of contents for full details on what’s included in the report.

Published March 2024

WHAT’S INCLUDED

An overview of the six most essential conversion techniques
Analysis of the conversion strategies that shoppers like
Strategies that work for successful online retailers
Tips on how retailers can boost their conversion rates in 2024

15+ Data-Packed Charts

Start visualizing the power of strategies and trends in ecommerce conversion and share critical data with your colleagues and clients.

WHY YOU SHOULD BUY IT

Conversion is often considered the most significant measurement of online retail success. However, constant shifts in consumer behavior can make it challenging to keep up. The 2024 Ecommerce Conversion Report is the industry’s most detailed study of e-commerce conversion rates. It delivers a digestible analysis of how web performance optimization strategies and user-friendly mobile apps hold the keys to higher conversion rates and the steps you can take to see immediate improvements.

The post 2024 Ecommerce Conversion Report appeared first on Digital Commerce 360.

What online retailers value when making an ecommerce platforms comparison

Brian Warmoth — Mon, 19 Feb 2024 22:58:03 +0000

All online retailers bring their own needs and budgets when building their ecommerce sites. But what matters most in 2024 when merchants sit down to make an ecommerce platforms comparison? New survey data in Digital Commerce 360’s 2024 Ecommerce Platforms Report reveals some priorities among merchants right now.

Notably, more than half of the online retailers that Digital Commerce 360 surveyed intend to spend more on technology in 2024. In the current inflationary environment, higher costs should not come as a surprise. However, costs are also under pressure — and there are clear technology- and objective-driven concerns taking precedence.

Online retailers expect to spend more on tech in 2024

In the report’s survey of online merchants, Digital Commerce 360 asked participants directly about emerging technologies. While more than half of respondents had no plans to invest in virtual reality, voice commerce, or internet of things, one category showed up as something 33% of respondents were already using and 29% were considering for more investment. That was artificial intelligence.

An ecommerce platforms comparison by pricing, features and more

The 2024 Ecommerce Platforms Report also digs into which platforms the top online retailers in North America are using. That includes numbers for annual web-based sales and clients on our Top 1000 list. But it also includes an ecommerce platforms comparison with information on pricing, niches served, and volumes of sales flowing through each via their customers on the Top 1000 list. In addition, each platform profile breaks down current and upcoming features that Adobe, Salesforce, Shopify, Oracle and others are deploying.

Ecommerce platform use cases and a guide to choosing the best fit

Among the trends seen in these profiles, a majority of platforms in the top 10 are rolling out new AI-enabled enhancements. These cater to use cases in search, inventory management, customer service and other areas. The report goes a step further, though, and delves into who’s getting it right and which uses for AI retailers find more useful. Then it delivers a handy walkthrough with tips for any online retailer trying to choose an ecommerce platform in today’s environment.

All of these details and more can be found in the full, downloadable 2024 Ecommerce Platforms Report, available now.

Do you rank in our database?

Submit your data with this quick survey and we’ll see where you fit in our next ranking update.

Sign up

Stay on top of the latest developments in the ecommerce industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, Twitter and Facebook. Be the first to know when Digital Commerce 360 publishes news content.

Favorite

The post What online retailers value when making an ecommerce platforms comparison appeared first on Digital Commerce 360.

2024 B2B Market and Customer Experience Report

Adam Campbell — Tue, 06 Feb 2024 18:00:30 +0000

Digital Commerce 360’s 2024 B2B Market and Customer Experience Report is the most comprehensive research on the B2B ecommerce industry and the shift towards permanent online purchasing.

This report provides a unique look into the latest trends and expert tips for overcoming significant challenges and provides a clear vision of what lies ahead for B2B ecommerce. We analyze the growth drivers, digital buyer expectations, new digital technologies such as AI and automation – and other trends shaping the future of this $2 trillion market.

We’ll provide answers to your top B2B customer experience questions, including how to effectively measure B2B CX.

WHAT YOU’LL FIND IN THE 2024 B2B MARKET AND CUSTOMER EXPERIENCE REPORT

2024 forecasts: B2B ecommerce to reach $2+ trillion
First-ever look at ecommerce penetration in select vertical markets
Detailed data on digital omnichannel B2B buyer expectations
B2B ecommerce expansion broken out by sales
Marketplace growth rates
Analysis of how digital technologies such as AI and connected commerce are changing the face of U.S. business

TABLE OF CONTENTS

20+ Data-Packed Charts

Start visualizing the future of B2B ecommerce and share critical data with your colleagues and clients.

The post 2024 B2B Market and Customer Experience Report appeared first on Digital Commerce 360.

2024 State of American Ecommerce Report

Adam Campbell — Mon, 29 Jan 2024 21:40:31 +0000

Here’s the 2024 Ecommerce Forecast you’ve been asking for.

The all-new, groundbreaking 2024 State of American Ecommerce Report reveals how the leading U.S.-based online retailers are currently performing in ecommerce and what is expected through 2025. This report is the most comprehensive look at the biggest retailers in ecommerce by industry. Ecommerce sales in the third quarter of 2023 alone accounted for 15.6 percent of total sales. This Report projects future growth in 14 key retail categories.

Digital Commerce 360 ranks the top 2000 online retail companies by web sales in North America annually. Notably, 1,856 are U.S.-based. For the first time, the Digital Commerce 360 research team reports ecommerce by industry, forecasting through 2025. We’ve analyzed these U.S.-based retailers for overall performance, market share, and shopper demographics. We’ve determined the leaders in each category, such as apparel & accessories, food & beverage, sporting goods, home improvement, and more.

WHAT YOU’LL FIND IN THIS REPORT ON THE STATE OF U.S. ECOMMERCE:

U.S.-based ecommerce projections through 2025
Historical web sales data on total U.S.-based ecommerce since 2017
Historical and projected web sales of 14 online shopping categories
Shopper demographics of 14 online shopping categories
Pre-and-post pandemic web sales performance in each category
Top 5 online retailers in each category

TABLE OF CONTENTS

WHY YOU NEED THIS REPORT

Retailers want to know what the future of ecommerce will look like in the next few years to stay ahead of the curve and improve customer experience. They need to determine which top ecommerce statistics will apply to them in 2024 to adapt their business and thrive in the years ahead. The 2024 State of American Ecommerce will help retailers:

Benchmark your growth vs your retail category overall
Discover what Digital Commerce 360 projects for growth in your category
Learn about your online category leaders and competition
Identify your intended audience by category and examine shopper demographics based on gender and age

Technology providers, consultants, and financial companies utilize forecasting to determine future trends and changes in ecommerce. This Report provides new detail and analysis on:

The fastest-growing industries in ecommerce
Who are the leaders in each online category
Industry benchmarking data with historical and projected web sales for each of the 14 online shopping categories

90+ Data-Packed Charts

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Gold Membership

Judenys Hidalgo — Mon, 01 Jan 2024 14:00:53 +0000

Unlock Deep Ecommerce Insights: Become a Gold Member Today!

Dominate your ecommerce strategy with in-depth data and analysis. Digital Commerce 360 Gold Membership provides the ecommerce insights you need for any project, business or industry.

Why Choose Gold Membership?

Actionable Insights: Gain access to over 35 exclusive ecommerce research reports ($10,000+ value) covering critical industry trends, technology advancements, and successful strategies.
Data-Driven Decisions: Make informed choices with comprehensive data on leading ecommerce players, market performance, and customer behavior.
Stay Ahead of the Curve: Get insights on emerging trends, disruptive forces, and best practices from industry leaders and up-and-coming players.
Unparalleled Depth: Dive deeper with access to all editorial content, hundreds of charts & infographics, and the ability to add discounted Digital Commerce 360 Databases to your Gold Membership.

Gold Membership Benefits:

Over 35 Research Reports: Delivered automatically to your dashboard, covering topics like:
- North American Ecommerce: Top 1000 Retailers, State of American Ecommerce
- B2B Ecommerce: B2B Ecommerce Market Report, Manufacturing, Distribution, B2B Online Marketplaces, Customer Experience
- Topical Reports: Top Ecommerce Platforms, Conversion Rates, Web Design, Omnichannel Strategy
- Global Marketplaces: Ranking and analysis of the leading global online marketplaces
- Fulfillment & Delivery: Strategies from the leading online retailers for a smooth customer experience
Charts & Infographics: Over 700+ ecommerce charts & infographics on DigitalCommerce360.com
Research Member Newsletter: Receive monthly digestible data-driven content from Digital Commerce 360 research team directly in your inbox
Account Dashboard: Your account dashboard saves your favorite charts, articles, downloads and more for quick access at a later date.
Discounted Upgrade to any Database Plan

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