Relevant Industrial is a national distributor of products ranging from temperature control equipment, valves and air compression devices to custom-engineered systems. To provide a more innovative way for customers to procure what they need from those product lines, it has launched ShopRelevant.com.

John Carte, CEO, Relevant Industrial

Relevant Industrial designed and launched the B2B ecommerce site “as a testament to our commitment to innovation and customer-centricity, CEO John Carte says. “We are excited to offer our customers an easier, faster, and more efficient way to access the high-quality products and solutions they need to succeed in their operations.”

Relevant says the new ecommerce provides such features as detailed product information, real-time inventory updates, and streamlined ordering processes. Relevant didn’t immediately return a request for information about the site’s technology infrastructure, but according to BuiltWith.com, it runs on the Magento ecommerce platform.

“The ecommerce platform is designed to cater to the unique needs of our industrial customers, featuring advanced search capabilities, intuitive navigation, and personalized account management tools,” Relevant says. “Customers can easily and purchase products from top brands, track their orders, and manage their accounts all in one place.”

Online Shop Relevant Assistant

Relevant distributes products from such brands as Honeywell, Parker and Ingersoll-Rand, plus Relevant-owned brands including 505 Industrial Supply, Rawson & Industrial Controls and J&W Instruments. Among its customer-oriented features is a drop-down “Shop Relevant Assistant” interactive menu, which prompts customers to click for information on such topics as pricing, product lead time, creating an online account and looking up past orders.

In addition to self-service features for buyers, the new site also supports Relevant’s sales team, the company says.

“Our sales team is thrilled about the launch of the new ecommerce platform,” says John Butts, senior vice president of sales. “This platform not only enhances our ability to serve our customers more effectively but also provides us with valuable insights into customer preferences and purchasing behaviors, allowing us to tailor our offerings and services to better meet their needs.”

Paul Demery is a Digital Commerce 360 contributing editor covering B2B digital commerce technology and strategy. [email protected].

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