Beacon Roofing Supply is giving contractors that use its ecommerce site a new tool that offers a bird’s eye view of the projects they are working on.

Beacon is one of the largest roofing material distributors. It’s partnering with EagleView, which provides aerial imagery, software and analytics. Together, they are going to integrate EagleView’s detailed roof measurements with Beacon’s ecommerce platform.

In its most recent fiscal quarter, which ended March 31, Beacon Roofing Supply posted revenue of $1.9 billion. That’s a 10.4% increase from $1.7 billion in the first quarter of 2023. Net income was $5.6 million, down from $24.8 million during the same period a year prior.

Beacon Roofing partners with EagleView

The new digital tool called Smart Order is meant to provide contractors with faster, more accurate ordering. To do so, it will leverage EagleView’s aerial imagery measurement service. In under one minute, contractors can develop a complete materials list and place a customized order based on roof measurements, Beacon says.

“Beacon’s collaboration with EagleView makes it easy for contractors to quickly and accurately place digital orders, allowing them to run their business more efficiently and profitably,” said Jonathan Bennett, Beacon’s chief commercial officer. “Continued investment in our digital platform increases customer loyalty and enhances profit margin driving, above market growth in line with our Ambition 2025 strategy.”

Ambition 2025 is Beacon’s ambitious multi-year strategy to digitally transform the company. Two years ago, it announced plans to make 25% of residential and commercial sales digital by the end of 2025.

Beacon Roofing operates over 560 branches throughout the U.S. and 7 provinces in Canada. It serves a base of 100,000 customers.

The company offers its own private label brand, Tri-Built, and has a proprietary digital account management suite, Beacon PRO+, which allows customers to manage their businesses online.

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