EG Group, a British operator of filling stations, convenience stores, and food service providers across Europe, the United States and Australia, hired a new head of digital commerce for its EG America operations.

EG America has named Whitney Johnson as the new vice president of loyalty and digital commerce. In her new role, she will lead the organization’s loyalty program, digital marketing, brand management and retail marketing functions.

Before joining EG America, she worked as president of retail, convenience store, and ecommerce consulting firm Capstone Growth Advisors and as general manager of merchandising for Gopuff, an American consumer goods and food delivery company headquartered in Philadelphia. The company operates in more than 650 U.S. cities through approximately 500 micro-fulfillment centers, as of October 2021.

Based in Westborough, Massachusetts, EG America owns and operates over 1,600 convenience stores and fuel retailers in the U.S. The company operates 10 banners in 30 states including:

• Cumberland Farms
• Certified Oil
• Fastrac
• Kwik Shop
• Loaf N’ Jug
• Minit Mart
• Quik Stop
• Sprint
• Tom Thumb
• Turkey Hill

EG America generates annual revenue of $10.2 billion. EG Group launched in the U.S. in 2018 when it acquired Kroger‘s 762-site convenience store business, the company says.

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